Content Curation vs. Content Creation in Social Media: Balancing Original Content with Curated Content

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An effective social media strategy requires a balance between content creation and content curation. This blog explores how brands can leverage both to build a robust online presence, engage audiences, and establish thought leadership.

Understanding Content Curation vs. Content Creation

  • Content Creation: Involves producing original content that reflects your brand’s voice and values.
  • Content Curation: The process of gathering, organizing, and sharing existing content from external sources that is relevant to your audience.

Benefits of Each Approach

  • Content Creation: Strengthens brand identity, showcases originality, and drives engagement through unique perspectives.
  • Content Curation: Saves time and resources, helps build networking opportunities with peers, and provides added value to your audience by diversifying the content mix.

Balancing the Two

  • Define Your Ratio: Depending on your resources and goals, find the right mix; a common balance is 60% created content and 40% curated content.
  • Audience Needs: Always consider what your audience finds valuable—mixing insightful original content with curated links and industry news can cater to broader interests.
  • Consistent Branding: Ensure that all curated content aligns with your brand’s tone and values, even when the content comes from external sources.

Tools and Resources

  • For Creation: Tools like Canva and Adobe Spark help create high-quality visuals; platforms like Hootsuite and Buffer assist in scheduling and analytics.
  • For Curation: Use tools like Feedly and Curata to discover and manage content that can be shared with your audience.

A strategic mix of content creation and curation can significantly enhance your social media presence. By providing a combination of unique and insightful content alongside carefully selected curated pieces, brands can engage their audience more effectively and build a reputable online presence.

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Hi, I'm Ines,
Your Social Media Wizard + Biz Bestie

If there’s one thing that lights me up inside (besides my furry sidekick, Basil), it’s helping my clients win on social media. Whatever a “win” means to you – getting more engagement, having a Reel go viral, increasing your sales – I’m here to help. And in case you missed the memo, we’re gonna have lots of fun along the way!

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