Spring is the perfect time to reset—not just your space, but your digital presence too. At Garibay Media, we always recommend starting each new season with a fresh lens. This blog is your invitation to pause, clean house, and align your social media presence with where your brand is heading next.

Start by auditing all your active profiles. Check your bios—are they current, keyword-optimized, and clearly reflecting your value proposition? Swap out any dated profile photos or banners that no longer match your aesthetic. Archive content that no longer fits your brand voice or direction, and clean up pinned posts that aren’t serving your goals anymore.

Next, take a deep dive into performance metrics. What types of posts have brought in the most engagement this year? Which hashtags are still pulling their weight? Use this intel to fine-tune your strategy going into Q2. Refresh your content pillars, experiment with new visuals, and revisit your engagement approach. And if you’re managing multiple platforms, it might be time to refocus your energy where your audience is actually spending their time.

This type of digital spring cleaning helps make your content more impactful—and keeps your brand relevant, confident, and ready to grow.