We always say that content planning works best when it’s seasonally aligned. And spring is bursting with built-in moments that give your brand the chance to show up in meaningful ways. Whether you’re a nonprofit sharing impact stats for Earth Day or a founder reflecting on mental health during May’s awareness month, spring is your opportunity to connect through real-time relevance.

Start with a seasonal calendar. At Garibay Media, we love building out content around key events like:

• Earth Day (April 22) – Share your sustainability values, local initiatives, or behind-the-scenes of your supply chain.
• Mental Health Awareness Month (May) – Open up about leadership lessons, employee wellness rituals, or stories that show your human side.
• Mother’s Day, Easter, and Graduation Season – Great moments to spotlight team members, customers, or meaningful collaborations.

Don’t forget to leave room for light, fun moments too—sunny behind-the-scenes photos, spring mood boards, or sharing what’s energizing your team right now. Use Stories and Reels to stay interactive: run polls, drop Q&As, and bring your audience into the conversation.

Spring is a season of optimism and momentum—and your content should reflect that. If you’re launching something new or just trying to re-energize your brand voice, let this season be your creative reset.