Spring brings more than sunshine—it brings gift-giving season. From Mother’s Day to graduations to teacher appreciation, there are plenty of reasons for brands to show up and celebrate. This is also a major revenue opportunity if you approach it with intention.

The key? Planning ahead. At Garibay Media, we advise our clients to map out seasonal campaigns at least 4–6 weeks in advance. This gives you time to build momentum, create thoughtful assets, and promote your campaign in a way that doesn’t feel rushed.

Also, skip the generic “shop now!” language. Instead, use storytelling. Share a customer review from a mom who received your product. Highlight a graduate’s story. Run a giveaway where people can nominate someone deserving. When you lean into connection over conversion, the sales often follow naturally.

Collaborations with creators or influencers who align with your brand values can also be a game-changer here. Their voices help bring your message to life in a way that feels personal and genuine.

And don’t forget to cross-promote between platforms—what works on Instagram may look totally different on LinkedIn or Pinterest. Plan with purpose, but post with heart.