Adventur•ish Cycling

Social Media, Content & Strategy, Brand Strategy

Adventur•ish Cycling is a sustainable cycling clothing brand. Their clothes are made for indoor spin and urban cycling with a very sustainable mission. Ines’s role with Adventur•ish includes social media strategy, producing and publishing content for their social media channels, creating a launch strategy, community management and advising the CEO on all things branding. Their products are designed around the Japanese “one-mile-wear” concept — the idea that out of all the clothes we own, we typically rely on only a couple comfortable, interchangeable choices for daily trips in the “one mile” between home, work, and errands. Keeping this in mind, Adventur•ish produces clothing that is thoughtfully created with the intent of becoming your “go to” casual wear for everyday needs.