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For TikTok creators and brands, a shadow ban can significantly impact content reach and visibility, often without any clear notifications or reasons. This silent penalty can feel frustrating and mysterious, leaving you wondering what went wrong. This guide will help you understand what a TikTok shadow ban is, how to recognize it, prevent it, and recover if it happens to you.

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If there’s one thing that lights me up inside (besides my furry sidekick, Basil), it’s helping my clients win on social media. Whatever a “win” means to you – getting more engagement, having a Reel go viral, increasing your sales – I’m here to help. And in case you missed the memo, we’re gonna have lots of fun along the way!

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"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead

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