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While metrics like follower count and engagement rates are important, the essence of effective influencer marketing lies in authenticity and alignment with brand values.

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If there’s one thing that lights me up inside (besides my furry sidekick, Basil), it’s helping my clients win on social media. Whatever a “win” means to you – getting more engagement, having a Reel go viral, increasing your sales – I’m here to help. And in case you missed the memo, we’re gonna have lots of fun along the way!

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"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead

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