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In the world of influencer marketing, the ‘virality clause’ is becoming an increasingly popular term. But what exactly is a virality clause? In essence, it’s a provision included in influencer marketing contracts that ties the compensation or additional incentives to the level of engagement or reach that a particular post achieves. This clause reflects the evolving landscape of influencer marketing, where success is often measured in likes, shares, and overall visibility.

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If there’s one thing that lights me up inside (besides my furry sidekick, Basil), it’s helping my clients win on social media. Whatever a “win” means to you – getting more engagement, having a Reel go viral, increasing your sales – I’m here to help. And in case you missed the memo, we’re gonna have lots of fun along the way!

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The Ultimate Checklist for Strategic Success on
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Tired of wasting time on “proven” Instagram hacks that just don’t work? This free guide will cut through the noise and provide simple, strategic recommendations to level up your social game!

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"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead

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