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In the realm of social media marketing, ‘reach’ and ‘impressions’ are two of the most pivotal metrics, yet they are often misunderstood or conflated. Grasping the nuances between these metrics is critical for accurately assessing the effectiveness of your campaigns and making informed decisions that drive success.

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If there’s one thing that lights me up inside (besides my furry sidekick, Basil), it’s helping my clients win on social media. Whatever a “win” means to you – getting more engagement, having a Reel go viral, increasing your sales – I’m here to help. And in case you missed the memo, we’re gonna have lots of fun along the way!

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"Margi's guide was kick-ass indeed and quite literally changed how I show up on social." - Jen Olmstead

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