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Seasonal campaigns provide a unique opportunity for businesses to tap into the changing moods, trends, and consumer behaviors that accompany different times of the year. From holidays and special events to shifts in weather and cultural moments, aligning your social media strategy with these seasons can result in higher engagement, increased brand awareness, and enhanced customer loyalty. In this article, we will explore the key considerations and strategies for effectively adapting your social media strategy to leverage seasonal campaigns.

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If there’s one thing that lights me up inside (besides my furry sidekick, Basil), it’s helping my clients win on social media. Whatever a “win” means to you – getting more engagement, having a Reel go viral, increasing your sales – I’m here to help. And in case you missed the memo, we’re gonna have lots of fun along the way!

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